What a great feeling – you’ve finally realised your idea, and it is now a real, tangible business. Now you have to market it. Easier said than done? Not necessarily. Thanks to social media, marketing a start-up business is easier now than it was only a few years ago. Still, there are some important steps you need to take in order to make your company’s presence felt on social platforms.
Here are four of them:
• Creation of awareness: As a small start-up you will be hoping to attract the attention of investors. The best way to gain their faith is to prove to them that your company has the ability to be influential. The best way to do this to create public awareness through social media. Make your company a presence on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and any other platforms you fancy.
• Make your presence felt: Just being on social media platforms isn’t enough. You have to make people notice you. This means updating your pages daily with interesting images, articles, videos, or any other content that works to entertain people and inform them about your field.
• Form bonds: Social media is fast replacing traditional adverts because it is interactive. Use this to your advantage and connect with your followers. Engagement of casual browsers is more likely to turn them into customers than leaving them alone is.
• Manage crises: While disgruntled customers used to deal with companies out of the public eye, now any complaints are splashed across your pages. If you do encounter customers who are unhappy with your service, make sure you react quickly and resolve the issue to the customer’s satisfaction.
By following these four steps you will be able to establish an online presence for your company. The great news about connecting with people on a social level means that you can find people who genuinely care about your company, and can become long-term customers. Just make sure you keep building those relationships!