In order for customers to be attracted to your business, and stay loyal to your brand, you have to be different. You need to treat customers differently, and a large part of differentiating yourself is in how you treat your people.
More and more businesses are realising how important it is to treat customers well for continuous positive word-of-mouth and customer satisfaction, and are thus putting their money where their mouths are by developing their customer-facing workforce. Here are some reasons why this new trend is driving the direction of many corporates.
Good Customer Service Drives Customer Loyalty
When customers are happy with the service they have received from you, they stay loyal to your brand and are more likely to be forgiving even when you make a mistake because you have won them over at a fundamental human level.
Increases Customer Acquisition
The more satisfied your customers are, the more likely they are to recommend your services to someone else. That is how word-of-mouth spreads, both good and bad word-of-mouth. People will generally convert to your products when they hear good recommendations from their family and friends.
Improves Customer Retention
Studies show that customers who are happy with the service and products they are receiving, are more likely to stay with your brand. Studies also show that 89% of customers are more likely to leave you for competitors if they are not happy with your service. People go where they are valued.
The call centre is the heartbeat of customer service. The choice you make in choosing a call centre to manage your customer queries is a very critical one. Make the right choice. Call us today and find out why we are one of South Africa’s top call centre agencies.